We're blessed with the support of key advisors with decades of experience in the food, restaurant and fishing industries.  

 
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Lupita Vidal

Chef Lupita Vidal is a chef and native of the state of Tabasco, Mexico and is the owner of La Cevichería restaurant in the capital Villahermosa.  Lupita was the first chef to take us up on our proposal to eat the pez diablo and is a close friend of the company.  We work together in education and awareness events to promote the consumption of the fish and advises us on new dishes with the fish.  Lupita also sells her famous pez diablo burger in her restaurant which has become a hit across the region.  

 

 


Alisha Lumea

Alisha brings nearly 15 years of food and sustainability marketing and communications experience, with a particular specialty in seafood. 

Named a ‘Tastemaker’ by Food & Wine Magazine, she knows her way around food trends and product positioning. She has worked internationally with farmers, fishermen, distributors, chefs, retailers, hospitality groups, NGOs, and government to create strategies, forge partnerships, and help get compelling stories to the right ears.

She is most recently a founding partner in Polished Brands, a boutique marketing and communications agency that has drawn clients from European government trade commissions, private companies based in five countries, venture capital, NGO projects, and four feature films.

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David Johnson

Born in Minneapolis with a wandering spirit David has lived in Micronesia, Austin, Texas, Cancun and Xcalak Mexico, and Aspen, Colorado, in between visiting locations as diverse as Anse-pitre, Haiti to Sioux Lookout, Ontario. As a serial entrepreneur David is proud to have invented the first solar heated fish house (for ice fishing in Minnesota), authored the world's first computer generated fishing maps (1987), and received a provisional patent on the Lionfish Smarttrap (a selective object recognition fishtrap). After creating a logistical cold chain from remote areas of the Mexican Caribbean, David launched, at the time, the world's first and only Lionfish distributorship in 2013.

With fishing, and conservation as the obvious drive behind his efforts, David is thrilled and honored to now be associated with Acarí, and Mike Mitchell, in his efforts to turn the Devil Fish into a job producing, conservation advancing, healthy eating opportunity by fashioning an invasive liability, into a productive asset.