Acari Fish
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About

We are a Mexican social enterprise reinventing the hated 'devil fish' in Mexico.  The 'devil fish,' also known as the armored or suckermouth catfish in English, was first found in Mexico about 15 years ago. Many estimates calculate that 70%-80% of the wild capture today is comprised of the armored catfish. Owing to its ugly appearance, in conjunction with the lack of information and stigma, people have generally refused to consume it, often believing it to be poisonous. This has decimated the thousands of Mexican families that depend on fishing as their primary economic activity.  However, the fish is completely edible and is commonly consumed in its native Amazon region of Brazil, Colombia and Ecuador.  It's even sold in the markets in those countries!  

 
 

Mission

Transform the devil into an angel. 

Vision

We're taking the hated and feared armored catfish or 'devil fish' as it's known colloquially in Mexico and transforming it into a tasty, nutritious product to increase employment in rural fishing communities and provide vital nutrition to Central American refugees across Mexico.  We envision a day where the armored catfish is longer viewed as a curse but rather a blessing to help solve economic and nutritional issues in Mexico.  

 

 
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What We Do

We're turning the devil fish into a nutritious angel! In Southern Mexico the invasive "pez diablo" or armored catfish has decimated the freshwater fishing industry. Accounting for 80% of wild capture, misinformation and stigma surrounding the pez diablo has led fishermen to throw this "villain" away but it's actually a great tasting and highly nutritious fish! We've worked with local communities to commercialize the fish for over two years and are looking to expand our impact across Mexico.

 
 
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Educate

At our core, we're a social enterprise set on changing the perception of the devil fish in rural communities.  We work with an array of organizations including municipal governments, the Red Cross and UNDP to teach rural communities about the fish and encourage them to consume it.

 
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Empower

We've developed a franchise system where we train local fishermen and provide the equipment to process and package the fish. We buy the products ready for market directly from the fishermen, creating an economic value for a historical 'trash fish'.  We then manage the logistics and distribution.  

 
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Support

In what we're calling our quadruple bottom line, we realize that we're sitting on a gold mine of cheap, nutrient-rich protein and want to get it in the hands of those that need it most. We donate a significant portion of our product to immigrant and refugee shelters in Mexico to help these vulnerable populations - your purchases fuel these donations!