We are a Mexican social enterprise reinventing the hated 'devil fish' in Mexico. The 'devil fish,' also known as the armored or suckermouth catfish in English, was first found in Mexico about 15 years ago. Many estimates calculate that 70%-80% of the wild capture today is comprised of the armored catfish. Owing to its ugly appearance, in conjunction with the lack of information and stigma, people have generally refused to consume it, often believing it to be poisonous. This has decimated the thousands of Mexican families that depend on fishing as their primary economic activity. However, the fish is completely edible and is commonly consumed in its native Amazon region of Brazil, Colombia and Ecuador. It's even sold in the markets in those countries!