To build an industry around the invasive devil fish, creating new, better jobs for affected fishermen.
We're taking the hated and feared armored catfish or 'devil fish' as it's known colloquially in Mexico and transforming it into a tasty, nutritious product to increase employment in rural fishing communities. We envision a day where the armored catfish is no longer viewed as a curse but rather a blessing to help solve economic and nutritional issues in Mexico.
El Diablito Jerky
What started as an experiment to provide fish for people on the move has developed into a "devil" of its own. Acari made its first batches in a small industrial dehydrator in Mexico City and distributed small quantities throughout the Bay Area and LA. Now, Acari has teamed up with large co-packers in the U.S. and Canada to scale production and craft newer, bolder flavors. We’ve launched in Canada and the official El Diablito U.S. launch will be in November or December 2019. Send us a message if you want us to alert you when we launch!
We've developed a modular system where we train local fishermen and provide the equipment to process and package the fish. We buy the products ready for market directly from the fishermen, creating an economic value for what has historically been considered a 'trash fish'. Through this arrangement, fishermen earn approximately 20%-25% more than they would in other available jobs in the region. We then manage the logistics and distribution. We sell fillet to restaurants and corporate kitchens throughout Mexico and soon in the U.S. as well. Contact us for more information.
In what we're calling our quadruple bottom line, we realize that we're sitting on a gold mine of cheap, nutrient-rich protein and want to get it in the hands of those that need it most. We donate a significant portion of our product to people in need in Tabasco and Mexico City.