How we work
modular production system
We spent over a year developing a replicable and scalable model to implement in rural fishing communities across Southern Mexico. We seek to work directly with fishing cooperatives and provide the training and basic equipment necessary for local fishermen to kickstart their own small-scale production facility. Fishermen capture and process the fish into fillets and we manage the sale and distribution of the product. Under this structure, fishermen earn 20%-25% more than they did previously fishing or in other jobs. Owing to the fragmented nature of the freshwater fishing industry in Southern Mexico, our goal is to implement a series of modules throughout the region and aggregate production to sell around Mexico and the United States.
Jerky facility in Mexico city
We ship fish by refrigerated truck from our fillet modules in Tabasco to our distribution center and jerky processing facility in Mexico City. Our team in Mexico City processes the fillet into our El Diablito fish jerky, which tastes like beef but has all the health and environmental benefits of fish!
Our commitment to transform the devil fish doesn't stop with processing and selling the fish. Through partnerships with organizations like the Red Cross, UNDP and local NGOs, we routinely travel to communities around the state to give presentations and perform culinary demonstrations with the goal of driving local consumption of Acari. We work closely with our friends at the NGO Come Tabasco including Chef Lupita Vidal to teach fishermen and their families how to fillet the fish and prepare dishes like ceviche, meatballs and the local speciality moné.