Mike Mitchell

Co-Founder & CEO

Mike arrived in Tabasco in 2014 through a Fulbright research grant to study small-scale fish farming in rural communities. After learning about the 'pez diablo,' Mike fell in love with the idea and challenge of transforming the perception of the fish, and in turn, creating new economic opportunities for local fishermen.  Mike graduated from UPenn with concentrations in Marketing and Environmental Policy & Management.  


Sam Bordia

Co-Founder & Head of Operations

Sam has worked on sustainability in numerous contexts including starting a farmer's market in rural India, recruiting restaurants to contribute their food waste to an organic fertilizer project in Mexico, and exploring the market landscape for wastewater reuse in Morocco. With professional experience in shipping and marketing, he is primarily concerned with customer acquisition and strategy development. In addition to recently completing graduate studies at UC Berkeley in Development Practice, Sam graduated with honors from Cornell University where he majored in Industrial and Labor Relations.



Victor Hernández


Victor Hernández is a native of Tabasco and a biology student at la Universidad Juárez Autónoma de Tabasco (UJAT) majoring in the cultivation and production of aquatic organisms.  Victor manages the production for Acarí, working with our fishermen everyday to process and package our fish.